Premio a la innovación para Honda por su anuncio en papel

Premio a la innovación para Honda por su anuncio en papel

Honda ha recibido el Premio Innovador, en la segunda edición de los Premios Valores del Papel 2016, por el anuncio “Paper”, un viaje a través de las seis décadas de innovación de la compañía, retratadas a partir de ilustraciones a mano realizadas sobre papel y animadas con la té...


Leer más »

Casos de estudio

What3Words use Direct Mail to address the problem

What3Words use Direct Mail to address the problem

What3words were introduced to tackle the issue that faced 75% of the world’s population (4 billion people); that they were victims of unreliable addressing systems. Consequently, poor addressing costs businesses billions of dollars and hampers the growth and development of entire nations.

So, by dividing the world into 3 metres squared, and allocating each square with a unique combination of 3 words providing a precise and incredibly simple way to talk about location. Subsequently, it means everyone everywhere now has an address!

What3Words aimed to tell postmasters in 10 key African markets about the simple solution they offered.

Leer más »

Ver más casos de estudio »

Líderes De Opinión

There’s no doubt that the world today is defined by information. Whether it’s news, opinions, interviews or advertising, written, spoken or in filmed, it’s information (and marketing content) that provides the direction and structure to our lives.

Read More »