Premio a la innovación para Honda por su anuncio en papel

Premio a la innovación para Honda por su anuncio en papel

Honda ha recibido el Premio Innovador, en la segunda edición de los Premios Valores del Papel 2016, por el anuncio “Paper”, un viaje a través de las seis décadas de innovación de la compañía, retratadas a partir de ilustraciones a mano realizadas sobre papel y animadas con la té...


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Casos de estudio

Tropicana restores reputation through newspaper advertising

Tropicana restores reputation through newspaper advertising

Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK. The sugar debate meant a drastic decline in Tropicana sales with the ABC1 over 45s market hit the hardest, as the demographic moved towards reduced-sugar alternatives. Therefore Tropicana and OMD UK's objective was to encourage heavy juice drinkers to reappraise the role of juice in their lives with the message: 'a small glass of juice gives a lot of what you need'.

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Líderes De Opinión

There’s no doubt that the world today is defined by information. Whether it’s news, opinions, interviews or advertising, written, spoken or in filmed, it’s information (and marketing content) that provides the direction and structure to our lives.

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