Pure Collection Success Story

Submitted by: Print Power 13/02/2018


Brand Name: Pure Collection         Agency: Whistl

Fondo

Pure Collection were looking to recruit new customers for their Autumn/Winter Season. The objective was to drive footfall into stores and drive online sales.

 

El Caso de Estudio

Whistl built a targeting model based on Pure Collection’s current customer locations and spend value.

This highlighted areas that fell outside of store catchments for test areas.

 

Resultados

The campaign achieved an uplift of 11% in sales transactions which resulted in an ROI of £1.97 vs the control areas.