Submitted by: Print Power 13/02/2018
Pure Collection were looking to recruit new customers for their Autumn/Winter Season. The objective was to drive footfall into stores and drive online sales.
Whistl built a targeting model based on Pure Collection’s current customer locations and spend value.
This highlighted areas that fell outside of store catchments for test areas.
The campaign achieved an uplift of 11% in sales transactions which resulted in an ROI of £1.97 vs the control areas.