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    [458] => [{RWE npower renewables has partnered with papermaker Tullis Russell to provide its paper mill at Markinch, Fife with heat and electricity from a new biomass-fuelled co-generation plant. The plant will have an installed capacity of 50 megawatts (MW) and will replace the existing coal-fired power plant at the mill. RWE Innogy will invest around ?200 million in the biomass facility and have secured an additional ?8.1 million support from the Scottish Government for the project.   The plant will redu}]
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    [503] => [{Tullis Russell invests in biomass plant to reduce greenhouse gasses in paper making}]
    [504] => [{The paper industry in Europe is the largest user of biomass energy and a new project between RWE npower renewables and papermaker Tullis Russell is further evidence of the industries commitment to low energy paper making.}]
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    [27] => Archivado
    [28] => Dirección
    [29] => Dirección linea 1
    [30] => Dirección linea 2
    [31] => Dirección linea 3
    [32] => Solicitud
    [33] => Cantidad acordada
    [34] => Usuarios adicionales
    [35] => Aprobación
    [36] => Articulo
    [37] => Fecha de aprobación
    [38] => Administración
    [39] => Envío adjunto
    [40] => Texto alternativo
    [41] => Cantidad acordada (libras)
    [42] => Beneficios anuales (libras '000s)
    [43] => Beneficios anuales (libras)
    [44] => Vuelta al blog
    [45] => Vuelta a los Casos de Estudio
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    [47] => Vuelta a Eventos
    [48] => Vuelta a Datos
    [49] => Vuelta a Noticias
    [50] => Respuesta
    [51] => Vuelta a Preguntas y respuestas
    [52] => Vuelta a Informes
    [53] => Vuelta a Medios
    [54] => Anuncio
    [55] => Anuncios
    [56] => Aprobado
    [57] => Adjutos
    [58] => Administrador
    [59] => Respondido por
    [60] => Añadir nuevo título de usuario
    [61] => Añadir nuevo video
    [62] => Asociaciones de industria y comercio
    [63] => Agencia de publicidad
    [64] => Efectividad de los anuncios
    [65] => Automotor
    [66] => Blog
    [67] => Detalles del banner
    [68] => Cuerpo del texto
    [69] => Imagen de fondo
    [70] => Blogs
    [71] => Artículo del Blog
    [72] => Blog
    [73] => Fondo
    [74] => Banners
    [75] => Cuerpo del texto
    [76] => Aquí debajo están los últimos elementos esperando aprobación
    [77] => Puntos clave de los beneficios ambientales y comerciales para el cliente
    [78] => Facturación
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    [112] => Error de verificación - por favor inténtalo de nuevo con esta nueva caja de verificación
    [113] => Quién organizó esta iniciativa? Por qué lo hizo?
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    [124] => Cerrar
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    [128] => Pincha aquí para añadir una imagen de fondo
    [129] => Pincha para cargar una imagen
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    [131] => Échale un vistazo al blog para conocer las últimas noticias e historias interesantes sobre los beneficios sociales y ambientales de la impresión en papel. ¡Compártelo en tus redes!
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    [143] => Perfil de la empresa
    [144] => Documentos de la empresa
    [145] => Nombre de la empresa
    [146] => Email de la empresa
    [147] => Enlace al perfil de la empresa
    [148] => Detalles de contacto
    [149] => Grupo de contacto
    [150] => Contactos

    [151] => Contenido
    [152] => Perfiles de la empresa
    [153] => Código
    [154] => Emails de contacto
    [155] => Empresa
    [156] => Comentarios

    [157] => Confirmar detalles
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    [181] => Fecha en que inrgesó
    [182] => Fecha de inicio
    [183] => Fecha tope
    [184] => Fecha de inrgeso
    [185] => Diccionario
    [186] => Borrar la selección
    [187] => Diseñador
    [188] => Comprador corporativo
    [189] => Digital 
    [190] => Coste
    [191] => Querido
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    [195] => Arrastre el título de los banners que desea mostrar en la página de la lista que aparece en la izquierda de la página
    [196] => Medios de buzoneo 
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    [198] => Correo electrónico
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    [239] => Detalles de video destacado
    [240] => Video destacado
    [241] => Imagen de video destacado
    [242] => Destacado
    [243] => Encuentra la respuesta
    [244] => Responsabilidad ambiental
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    [246] => Acabando
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    [262] => Gobierno
    [263] => Compañías de gran consumo
    [264] => Enlace
    [265] => Imagen
    [266] => Imágenes
    [267] => Las imágenes deberían ser cargadas en formato jpg
    [268] => Historia
    [269] => Detalles de la empresa incompletos
    [270] => Enlace
    [271] => Si usted tiene alguna referencia del pedido o el número requerido por su organización, por favor escríbalo en el cuadro de abajo
    [272] => Es un
    [273] => Factura
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    [275] => Fecha de la factura
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    [278] => No deseo añadir otros usuarios del sitio
    [279] => Sector industrial
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    [298] => Cuidado de la salud
    [299] => Industria
    [300] => Ninguno
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    [317] => Fallo al iniciar sesión. Por favor comprueba tus datos e inténtalo de nuevo
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    [319] => Logo

    [320] => No más de 50 palabras que describen el caso de estudio; quién, qué resultados y beneficios clave en ...
    [321] => Historia 
    [322] => Artículo
    [323] => Boletines
    [324] => Notificación
    [325] => Segundo nombre/s 
    [326] => Empresa miembro
    [327] => Se aceptan sesiones múltiples
    [328] => Sin artículos
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    [343] => No más de 50 palabras que describen el estudio de caso; quién, qué resultados y beneficios clave en ...
    [344] => Nueva contraseña
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    [346] => Sin duda nosotros queremos papel
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    [370] => Productor de papel
    [371] => Agente de fábrica de papel
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    [373] => Platos
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    [376] => Por favor proporcione sus datos a continuación para recibir boletines periódicos y correos electrónicos sobre la sostenibilidad y el atractivo de la impresión en papel
    [377] => Restablecer contraseña
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    [379] => La contraseña se ha actualizado
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    [382] => Por favor suba una imagen como referencia (máximo 500k)
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    [384] => Por favor regístrese aquí para acceder a las páginas para miembros
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    [389] => Cargo en la empresa
    [390] => Organización de gestión de la impresión
    [391] => Impresión, embalaje
    [392] => Impresor, web offset
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    [394] => Impresor, digital
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    [396] => Distribuidor de tinta de impresión y químicos
    [397] => Equipo de prensa previa
    [398] => Prensa previa, artículos sin papel, equipos de impresión y acabado
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    [400] => Agencia de relaciones públicas
    [401] => Impresor, multiformato
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    [408] => Preguntas
    [409] => Artículos relacionados
    [410] => Perfil aprobado
    [411] => Preguntas y respuestas 
    [412] => Informes y estudios
    [413] => Renovaciones debidas
    [414] => Petición
    [415] => Recuerdame
    [416] => Pregunta
    [417] => Noticias relacionadas
    [418] => Probablemente alrededor de 800 palabras es suficiente, no demasiado técnico. Centrándonos en mostrar por qué este caso de estudio es interesante para el cliente.
    [419] => Titulo de la pregunta
    [420] => Tamaño recomendado 263px x 511
    [421] => Ejecutar el anuncio desde
    [422] => Ejecutar el anuncio hasta 
    [423] => Tamaño máximo recomendado 900px x 400px
    [424] => Fecha de renovación
    [425] => Aprobación de la renovación
    [426] => Recordatorios de renovación
    [427] => Renovaciones
    [428] => Informe
    [429] => Reiniciar todo
    [430] => Eventos relacionados
    [431] => Casos de estudio relacionados
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    [433] => Videos relacionados
    [434] => Hechos relacionados
    [435] => Preguntas relacionadas
    [436] => Blogs relacionados
    [437] => Cuerpo de representación / Asociación industrial
    [438] => Detallista
    [439] => Editor, contenidos educativos y periódicos
    [440] => Editor, periódicos
    [441] => Editor, revistas
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    [444] => Estudios de fotografía profesional
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    [448] => Correo directo y promocional
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    [452] => Quitar
    [453] => Restablecer contraseña
    [454] => Leer más 
    [455] => Retorno de la inversión
    [456] => Resultados
    [457] => Líderes de opinión relacionados
    [458] => RWE Npower renovables se ha asociado con el fabricante de papel Tullis Russell para realizar labores de suministro a  su fábrica de papel en Markinch, Fife con calor y electricidad a partir de una nueva planta de cogeneración con biomasa. La planta tendrá una capacidad instalada de 50 megavatios (MW) y sustituirá a la planta carbón existente en el molino. RWE Innogy invertirá alrededor de 200 millones en las instalaciones de biomasa y han comprometido un apoyo adicional de 8.1 millones del
    [459] => Ciudad
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    [501] => Enviar una pregunta acerca de la cadena de suministro de la comunicación gráfica haciendo clic en el botón
    [502] => Envía una pregunta
    [503] => Tullis Russell invierte en una planta de biomasa para reducir los gases de efecto invernadero en la facbricación del papel
    [504] => La industria papelera en Europa es la mayor usuaria de energía proveniente de la biomasa y un nuevo proyecto entre las RWE Npower energías renovables y el fabricante de papel Tullis Russell es una prueba más del compromiso de las industria para reducir el consumo energético en el proceso de fabricación de papel
    [505] => Tullis Russell aprovechó la oportunidad para sustituir sus viejos equipos de carbón por una planta de energía nueva, moderna y sostenible
    [506] => Envía una foto como complemento a tu Caso de Estudio. Sólo JPG hasta 500K
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    [577] => Líderes de opinión
    [578] => Líder de opinión
    [579] => Seleccione los criterios de búsqueda que usted necesita y obtenga Líderes de Opinión que contengan cualquiera de los criterios de búsqueda
    [580] => Seleccione los criterios de búsqueda que usted necesita y obtenga noticias que contengan que contengan sus criterios de búsqueda combinados
    [581] => 
    [582] => 
)
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              <h1>Mercedes deliver results through a DM pack</h1>
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              <p style="margin: 0;">Submitted by: <span class="user">Print Power </span> 27/10/2017</p>
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              <b>Brand Name:</b> Mercedes&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <b>Agency:</b> BBDO
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              <p><h3 style="margin-top:10px;">Fondo</h3><p>In an effort to support the innovative thinking that the Mercedes-Benz brand stands for, the challenge was to launch a new model in a creative and immersive way that worked within the confines of direct mail. The idea was to bridge the gap between offline and online - looking to merge the two to create a seamless experience for prospective customers and lead to purchase of the car.</p>
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              <p><h3 style="margin-top:10px;">El Caso de Estudio</h3><p>The task was also to engage recipients with something new that supported the car&#39;s innovative concept.<br />
Audience insight shows that the ideal GLC buyers were early adopters to technology which led them to identify their desire to be the first to try something new. Status driven, and relatively fickle on brand loyalty, the DM needed to deliver something big to this audience.<br />
So, a hologram of the all new GLC was created &ndash; an innovative technology itself that had previously not been utilised in this channel.<br />
14,913 people received the direct mail piece which contained a die-cut Perspex which they were able to assemble themselves into a pyramid shape.<br />
Then, by visiting a custom built microsite, recipients were directed to place the pyramid on their phone or iPad. This then projected a 3D holographic image of the vehicle and a film about the car&#39;s concept.</p>

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              <p><h3 style="margin-top:10px;">Resultados</h3><ul>
	<li>The hologram contributed to over $35million in GLC sales.</li>
	<li>Overall 14,913 DM packs were sent and there were over 17,904 views of the hologram film.</li>
	<li>Average time on site was over 3mins (19% higher than Google&#39;s category benchmark), indicating that people who viewed the video stayed on the site to view more content.</li>
	<li>Overall, the GLC online experience also contributed to a 20.67% increase in total Mercedes-Benz test drives across the period of the campaign.</li>
	<li>The conversion rate to purchase of the GLC off the back of the DM was 3.21% which delivered a ROI of $215 for every $1 spent. This jumps to an incredible 8.67% when isolating our prospecting recipients, a conversion rate was 8 times higher than the DMA benchmark of 1%.</li>
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            <a href="/Hazte-miembro"><img src="/images/ES/PP/rightbar-becomeamember.png" alt="Become a Member" /></a>
        </div>
    </div>
</div>


<!-- Bootstrap core JavaScript
================================================== -->
<!-- Placed at the end of the document so the pages load faster -->
<script src="/js/jquery-1.10.2.js" type="text/javascript"></script>
<script src="/js/bootstrap.js" type="text/javascript"></script>
<script src="/js/jquery.validate.min.js" type="text/javascript"></script>
<script src="/js/multipage.js"></script>
<script src="/js/membership.js" type="text/javascript"></script>
<script src="/js/login.js" type="text/javascript"></script>
<script src="/js/moment-with-langs.min.js" type="text/javascript"></script>
<script src="/js/bootstrap-datetimepicker.min.js" type="text/javascript"></script>
<script src="http://www.google.com/recaptcha/api/js/recaptcha_ajax.js" type="text/javascript"></script>
<script src="/js/combinedfoot.js" type="text/javascript"></script>
<script src="/js/lightbox.js"></script>
<script src="/js/sweet-alert.min.js"></script>


    <script src="/js/jquery.prettyPhoto.js"></script>
    
<script>
    
/*    $(window).load(function() {
  $('.content').masonry();
});
    */
   
   $( function() {
  var $content = $('.js-masonry');
  $content.imagesLoaded( function() {
    $content.masonry({
      "itemSelector": ".inspiration-item",
      "gutter": 10 
    });
  });
});
    //get querystring
    function querystring(key) {
       var re=new RegExp('(?:\\?|&)'+key+'=(.*?)(?=&|$)','gi');
       var r=[], m;
       while ((m=re.exec(document.location.search)) != null) r.push(m[1]);
       return r;
    }
    
    //inspiration popup on load
    var insp= querystring('article')[0];
      if(insp)
      {
        $('document').ready(function(){
          $('#'+insp).click();
      });
    }

    //printpage
    function printpage() {
        str = document.location.href;
        re = /([^:|/])(\/)/i;
        var res = str.replace(re,'$1/printpage/');
        //window.location = res;
        window.open(res,'_blank');
    }
</script>
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script>

<script type="text/javascript">var addthis_config = {ui_language:'en',"data_track_addressbar":false};</script>
<script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-4dfa0438129db87d"></script>

<!--<script>
(function(d, s, id) {
	var js, fjs = d.getElementsByTagName(s)[0];
	if (d.getElementById(id)) return;
	js = d.createElement(s); js.id = id;
	js.src = "//connect.facebook.net/nl_NL/all.js#xfbml=1";
	fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));
</script>-->
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>


<script type="text/javascript" charset="utf-8">
  var isMobile = {
    Android: function() {
        return navigator.userAgent.match(/Android/i);
    },
    BlackBerry: function() {
        return navigator.userAgent.match(/BlackBerry/i);
    },
    iOS: function() {
        return navigator.userAgent.match(/iPhone|iPad|iPod/i);
    },
    Opera: function() {
        return navigator.userAgent.match(/Opera Mini/i);
    },
    Windows: function() {
        return navigator.userAgent.match(/IEMobile/i);
    },
    any: function() {
        return (isMobile.Android() || isMobile.BlackBerry() || isMobile.iOS() || isMobile.Opera() || isMobile.Windows());
    }
  };
  
  
  $(document).ready(function(){
    //disable pretty photo if mobile dewvice
    if(!isMobile.any())
    {
    $("a[rel^='inspirationitem']").prettyPhoto({
			animation_speed: 'fast', /* fast/slow/normal */
                        opacity: 0.75, /* Value between 0 and 1 */
                        deeplinking: true,
                        social_tools: '<div class="pp_social">' +
						'	<div class="twitter" id="twitterButton">' +
						'		    <iframe allowtransparency="true" frameborder="0" scrolling="no" src="http://platform.twitter.com/widgets/tweet_button.html"style="width:130px; height:20px;"></iframe>' +
						'	</div>' +
						'	<div class="facebook" id="facebookButton">' +
						'		<!--<iframe src="http://www.facebook.com/plugins/like.php?locale=en_US&href=#&amp;layout=button_count&amp;show_faces=true&amp;width=500&amp;action=like&amp;font&amp;colorscheme=light&amp;height=23" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:500px; height:23px;" allowTransparency="true"></iframe>-->' + 
						'	</div>' +
						'</div>'
                        })
  }
  });
  
</script>


<script src="/js/lemmon-slider.js"></script>
	<script>
	window.onload = function(){

		// slider 1
		$( '#slider1' ).lemmonSlider({
			infinite: true
		});

		//alert('OK');

	}
	</script>
	<script>
    $( window ).load(function() {
      $('.inspirationFeed').each( function( index, element ){
        var n = jQuery(this).find("img").width(); 
        //console.log(n);
        //console.log(" - hello");
        jQuery(this).find("p").width(n);
      });
    });
  </script>
  
  <script>
    function twitterfix() {

    if(typeof $("#twitter-widget-0").contents().find(".load-more").html() == 'undefined') {
        setTimeout(twitterfix, 500);
        }
    else {
        var head = $("#twitter-widget-0").contents().find("head");
        //head.append('<link type="text/css" rel="stylesheet" href="wp-content/themes/mywordpresstheme/style.css">');
        head.append('<style>.h-entry.tweet.with-expansion.customisable-border {border-bottom: 1px solid #FFF;}.stream{color:#FFF;}.p-author .profile .full-name .p-name{color:#FFF;}.p-nickname{color:#F13831;}a:link{color:#CCC;}</style>');
        }
    }

    $(document).ready(function () {

        twitterfix();

    });
    </script>
    
	              

</body>
</html><!--Time elapsed: 0.69454884529114 seconds-->